PLEASE NOTE:

• We have reached capacity re: number of teams we can accomodate for this event!  If you are already on a team, please register and let us know which team you are on.
• Eash team member must register for themselves
• Day of event tickets will be $40 CASH only at the door.

Members of Kraft's Social Media, Consumer Insights and Breakthrough Innovation teams are looking for strategic direction in creating a plan to integrate product development and Social Media.  They are always looking for product testers and influencers who can give them insights into new and existing products and believe social media could be a viable platform to connect with consumers.  The challenge is keeping product ideas and consumer opinions confidential.  The focus of the upcoming challenge is to help Kraft leverage Social Media when they test  new and existing products with consumers.

The Prize*

• The winning team will win $1,000
• 2nd place team will win $500
• 3rd place team will win $250

How it Works

• Form teams of 3 - 5 people to work on the challenge before the event -- the case will be announced next Monday, so you will have plenty of time to work out a solid solution.  
• Come the evening of the event ready to show your stuff.  
• Each team will have 10 minutes to present their ideas from members of Kraft's Social Media, Consumer Insights and Breakthrough Innovation teams!
• Are you a winner?  The winning teams will be announced at the end of the evening.  
• The top three teams will walk away with a cash prize, all will walk away having made great connections.

Agenda

5:30 - 6:00 Registration
6:00 - 7:15 Team re-group, work on finalizing presentations
7:15 - 9:00 Presentations
9:00 - 9:30 Winner's Announced 

Q & A

The format is different than your other Marketing Challenge events, how come?

This is a special edition Challenge we created for Kraft.  We thought we'd mix things up a bit and make a few changes to the flow of the event.  We'd love your input regarding the format change.

How many team members should I have

Three to five is ideal.  You should have at least two members and we don't recommend having more than 6.  Please note that each team member must register for the event individually.

Will we have time to work in groups the evening of the event?

Yes, you will have at least an hour to re-group and prep before the event.   

Is there parking?

Yes, there is free parking adjacent to the event venue.  The venue is in Greek Town just one block west of Halsted

Questions about the case?  

Once you've registered for the event, you will be given the contact information for a Kraft representative.

Questions about the event?

Contact hope@windycitysocial.com

* Winning prizes are per TEAM, not per person

All ticket sales are final, no refunds

Another fantastic Windy City Social Event